Navigating to Life's Distant Shores Essay Example | Topics and Well Written Essays - 1000 words

Navigating to Life's Distant Shores - Essay Example We either make it or we don't. We know of our success by the fact that we have arrived. We have fulfilled our goal and have set foot upon the next stepping-stone of our voyage. Our footing must be certain and secure, as a small error can cause us to lose our footing and cast us out among the grave uncertainties that lie just outside our plotted path. Planning our passage through the developmental stages of life has all the euphoric possibilities and rewards of celestial navigation; it requires skill, tools and planning, and a certain sense of where we currently are. Nothing can bring us greater elation than reaching a carefully planned goal that we have struggled to achieve, while challenging the obstacles and roadblocks that impeded our path. Getting from high school to college is very much like sailing the open seas without the security of the sight of land. It requires the skill that we have gained over our too few years, as we have no way to know what the destination will be like until we arrive. Yet, by being prepared we can remove much of the uncertainty and take much of the destination that we expect to find with us. Our task is to simply find the destination within ourselves. Gerrard states that, "Hardly anything on earth is as exhilarating as sailing into a new harbor at sunrise after a nighttime passage offshore across open water" (248). As we prepare our journey into our future, we must carefully navigate our culture, society, peer pressure, and traditions, often alone and in the dark of night. The exhilaration of reaching our destin ation will be ours alone, and only we have the skill to successfully find our unique path to the dawning of a new opportunity. Putting this skill to work will require the careful management of the tools that will we need to be able to formulate a workable plan, as we move across the uncharted waters of growth. For the high school student making their journey to college, this planning began years earlier as they begin to collect the tools of academics. While the ocean navigator has the hardware of a compass, sextant, and chronometer the student will carry tools that are more abstract in nature, but no less concrete. The student will need the skill of critical thinking. Have they learned to question, analyze, and criticize, without emotion or malice Have they been properly tempered in the cauldron of education to accept that knowledge may be "contingent, ambiguous, and tentative" (Bean 18) Has their imagination learned to make a leap and connect two seemingly unconnected dots Gerard speaks of these tools as possessing "a magical quality and were treated with the reverent care usually reserved for sacred relics " (258). The navigator cares for his tools by maintaining them in "elaborately carved and inlaid wooden boxes", as a way to highlight their status and importance. The academician cares for their tools by constant use, as if oiling and cleaning them daily to keep them ready for use on a moments notice. Just as the navigator hears the sound of the waves and the smell of the seas to alert them if they have gone off course, the academic will hear the conversations, the media, and the world around them to sense if they are still on solid ground and in line with their destination. Plotting a course to our next destination along life's journey requires that we have a secure sense of where we are starting from, and where we

Bob Dylan Poetry Essay Example for Free

Bob Dylan Poetry Essay A comparison of recordings of Bob Dylans All along the Watchtower by Bob Dylan and Jimi Hendrix offers a vivid case study of what Samuel Floyd characterizes as the complementary oppositions of African- and European-derived musical processes and events. The song itself draws together elements of ballad and blues traditions; and the two recordings treat this synthesis in very different ways even as they share the common ground of late 1960s rock. Dylans is a spare, acoustic folk-rock rendition, while Hendrixs is an opulent electric spectacle whose sonic and syntactic conception npacks the latent drama only suggested by the original. In the process, Hendrix offers an alternative answer to the songs existential dilemma implied in its lyrics and emphasized in its musical setting. This paper examines the elements and the workings of the dialogic interaction represented first of all in Dylans song, and then in the transformation it undergoes in Hendrixs version. His use of language was unusual, and called attention to itself by Juxtaposing words and images not usually associated with each other. In contrast, All Along The Watchtower is spare and restrained. The song consists of only three verses, with no chorus. The language is simple. Yet the three verses are packed with meaning and drama. Lets see how it starts. There must be some kind of way out of here, OSaid the Joker to the thief. Notice how Dylan starts the song by throwing us into the middle of a conversation, and begins with an urgent statement. We dont know where the here is from which the speaker wants to escape, but we know he wants out. The sense of drama is immediate. We find out that the two people speaking are the joker and the thief. These are archetypal characters that have existed in one form r another for thousands of years. By identifying them in this way, Dylan invokes a sense of timelessness. Because these fgures are broad archetypes, there is already a suggestion that this might be a parable of some sort, a story whose essence remains the same over many different times, places and characters. The Joker, or Jester, can be seen in general to represent the artist: s omeone whose role is to amuse other members of the established order, but also to provoke them, to suggest alternate ways of looking at reality. And, of course, the Joker and the thief are both outsiders of sort, united in their separation from more ordered segments of society. Theres too much confusion, 01 cant get no relief. 0Businessmen, they drink my wine, OPIowmen dig my earth. ONone of them along the line 0Know what any of it is worth. The rest of the verse tells us why the Joker wants to escape: there is too much confusion. But what is confused? Others are benefiting from his labors, and working for him to help produce the results. But neither understands the worth of their efforts. So the confusion is about values: what is valuable and what is not. No reason to get xcited, 0The thief he kindly spoke. 0There are many here among us OWho feel that life is but a Joke. 0But you and l, weve been through that, OAnd this is not our fate. So let us not talk falsely now, 0The hour is getting late. The second verse begins with the thief speaking kindly to the Joker. This adverb lets us know that he is sympathetic and that he, perhaps, understands the worth of the Joker and his efforts. the thief and the Joker know better, having lived through that. So while others may still be confused, these two are not. Since they understand the value of life, it is mportant for them to be truthful with one another. Then the last line of the verse brings us back from exposition to a sense of drama and movement, and impending action: the hour is getting late. All along the watchtower, OPrinces kept the view, 0 While all the women came and went † 0Barefoot servants too. 00utside in the cold distance, OA wildcat did growl. 0Two riders were approaching, and 0The wind began to howl. The beginning of this final verse suddenly shifts the scene, without at first giving us any sense of how this new setting connects to the first one. In contrast to the first two verses, which were full of conversation, this verse unfolds almost cinematically, full of visual imagery. This new scene is populated with princes, women, and barefoot servants, establishing a time and place in the past, although again using enduring, archetypal fgures. These fgures guarding their castle seem to represent established society, and the existing power structure. But what are they guarding against? A wildcat growls from a distance, suggesting the savage, untamed power of nature lurking Just beyond the well-ordered lights of the castle. Then we see the two riders approaching. Suddenly, in only four words, the first two verses are connected with the last. With a sort of cinematic establishing shot, but used at the end of the story rather than the beginning, we see the thief and the Joker approaching the castle. We already know that they want to establish a different set of values, one based on the worth of human life. Their approach towards the guarded castle suggests an impending confrontation. And then the last line of the song strengthens this suggestion with imagery of a furious storm starting to build. Note how this last verse has made physical the relationships suggested in the previous lines. The thief, Joker and wildcat are all placed outside the castle, which is occupied by princes and servants. So we now have, in a very concrete sense, independent outsiders and a rigid power hierarchy. Dylans accomplishment here is nothing less than amazing. In the space of a few verses, in a song so spare it could almost be missed as a throw-away, Dylan manages to accomplish all of the following. Summarizes his own life to date. Given his earlier efforts to make pointed fun f almost everything around him, and his near-fatal motorcycle crash that marked a turning point in his career, it is hard not to see the Joker as Dylan himself. He has now learned that life is not a Joke, and distinguishes between artists and outsiders who understand the seriousness of life, versus the businessmen and fans who treat his art as simply a marketable commodity. Identifies the primary issue of our time as one of values. Modern thinkers such as Ken Wilber, with his image of our contemporary flatland, in which everything is seen as neutral, and devoid of value, are brought to mind. In earlier songs Dylan talked tirelessly of modern fgures misunderstanding the significance of issues such as war, freedom and poverty. Here Dylan stands back from these specific issues and reduces the confrontation to its essential element: human values against the established order. Propels his theme with a powerful dramatic structure. From a traditional dramatic viewpoint, almost nothing happens in this song: two riders talk to each play. Yet by repeatedly hinting at the intensity of a coming confrontation, and by identifying the two opposing forces, Dylan keeps us on the edges of our seats, ondering what will happen next. The effect at the end is comparable to the conclusion of William Butler Yeats famous poem, The Second Coming: And what rough beast, its hour come round at last, slouches towards Bethlehem to be born? In both cases, there is a perceptible chill creeping up the spine, as the poet leaves his reader to contemplate the inevitability and intensity of the coming confrontation, and its consequences. Well, so much for the lyrics. Dylans original reading of the song is as spare and compact as his words, with the music adding little. Hendrix treatment is whole different matter, though. The first element to note is how the music here parallels the dramatic structure of the song. Listen to the opening drums and guitars, as one example. (Audio clip 44K. ) The beat starts, intensifies, and then stops. As in the lyrics, the power is hinted at, but not unleashed. The music, like the words, points towards some future action, presents the tension, but does not resolve it. This device is repeated throughout the song, with Hendrix mostly holding back, repeatedly returning the song to its basically quiet pace. The second element I want to note is Hendrix use of guitar to represent the confusion that the Joker is experiencing. This is a perfect role for Jimi, of course, since his guitar parts often defy our normal expectations for the instrument. He uses bent notes, a wah-wah pedal, and other devices to represent a disorienting, almost inhuman sonic landscape. Here is one example. (Audio clip 128K. ) The third musical element I want to comment on, and the one that really frames and defines the whole song, is Jimis repeated, gradually progressing ascents up the scale with blistering notes. Here is what I mean, the first ime it appears, at the beginning of the first guitar break, between the first and second verses. Audio clip 16K. ) Here is what it sounds like at the end of the second, and longer, guitar break, between the second and third verses. (Audio clip 40K. ) And here, finally, is the way it sounds at the end of the song. (Audio clip 220K. ) Notice how Jimi seems to be gradually reaching for a note that he only finally hits at the end of the song. And then when he gets there, he repeats it, over and over, making a high keening sound, representing not only the howling wind referred to in the last line, ut that coming conflict that the song so clearly prepares us for. And the music ends on this note, as do the lyrics, without resolution, but clearly pointing forwards to some anticipated future act of liberation. This is simply a brilliant collaboration between songwriter and musician, the accompaniment extending and reinforcing the meaning and drama of the lyrics, and showcasing the unique possibilities of the electric guitar along with nothing more than a bass, drum kit and acoustic guitar. Listening to this song is like trying to find your way through a washed-out desert at unset. Hes making some harsh criticisms of American society during the Vietnam era, but the music is so mellow and the lyrics so strange its like hes daring you not to pay attention. Aside from that, All Along the Watchtower is a song that defined the late 1960s, when the calm, disciplined protests of the early decade were degenerating into violence and confusion. No wonder Dylan ends the song with a howling wind. Hendrix got around to covering this song, it sealed the deal: the guitar solo at the end has come to embody the splitting apart of order into screeching, and possibly iberating, chaos. Hendrixs version has been used in countless movies and television shows, from the Spike Lee Joint Clockers to Forrest Gump to the episode in The Simpsons when Homers mother, an ex-hippie terrorist, returns to Springfield. And, if nothing else, its cool to think that Dylan has performed this song more than any other. Not many people are aware that Bob Dylan was the original writer and singer of All Along the Watchtower. Since Bob Dylan wrote the song, two other widely known artists have done their own version of this song: Jimi Hendrix and The Dave Matthews Band. Although it is the same song Just done by different singers, each song has its own characteristics which makes them appear as very different songs. In this paper, I will compare how each of these artists adds their own touch to the song by the use of their instruments. If you have ever heard any of Bob Dylans songs, you know that he as a very mellow tone to all of them. All Along the Watchtower is no different. Dylan uses only a very few instruments. At the very beginning of the song, you will hear a harmonica which immediately makes you want to hear the rest of the song. The only other instruments I can hear in Dylans version of the song are a guitar and drums. Throughout the song you hear Bob Dylan. An influential poet, writer, and musician who redefined American pop music. Dylan was able to use his skills to successfully reach an outstanding degree of accomplishments. Being able to take the term literature and give it a whole new meaning, Dylan has made a significant change in todays music listeners. Dylan was capable of taking his ability to write, his ability to perform, and putting them with the time he had to spare to become one of the most enigmatic, prolific performers in the world. In the time of Bob Dylans music, the world separated literature and music. Music included lyrics, beats, rhythms, and instruments. Literature, on the other hand, was strictly for poetry, ballads, letters, and stories. Never before had anyone considered the opportunity for song lyrics to be considered literature. People strongly thought of the two as being very different categories. With both literature and music being respected in their own unique way, Bob Dylan came along to add a new element. During his time, Dylan was known for his touching songs, however, many did not onsider him a poet. This thought was false. Dylan was a poet first aln meetings, Bob Dylan had raised an interesting question. Is it possible for a performance art to be considered literature (Marcus 119)? Bob Dylans music was unique; he was able to intertwine his lyrics through the life he had lived and through the events of the world around him. Some events in Dylans life were the Kennedy assassination and the Vietnam War. Dylan would come to be known for playing at concerts that were protesting the war at hand. Many young adults would flock to hear the man who new Just how to express the words. The words that expressed his deeper most feeling were the same words that comforted these many young adults by the mass. With people feeling the same sorrows as Dylan himself, it was his words that little significance. It was all in the words. l wanted Just a song to sing, and there came a point where I couldnt sing anything. I had to write what I wanted to sing cos what I wanted to sing, nobody else was writing (Spitz 407). Dylan shared this feeling with others everywhere. It is possible that him writing songs was the only way to say what needed to be said.

astronomy :: essays research papers

Space exploration has been going on since the 1960s. Both women and men have traveled in space. Every day we are discovering different things about space from satellites and astronauts, and every day more people are landing on the moon. The first human, the first animal, and the first spacecraft in orbit, were all Soviet achievements. There are many reasons why space is explored and why people take the time to explore the solar system. One reason is that we want to find out how our solar system was created and how it works, and another reason is that we want to find out how all the planets move and how they change rotations. We also want to learn about everything on the planets and how to make advanced enough spacecrafts so that we can visit all the planets. The first man to travel in space was Yuri Gagarin. He made history on April 12, 1961, by orbiting the earth in the Votsok 1. His flight was one hour and 48 minutes long, going at a speed of about 17,000 mph on the Votsok 1 as he circled the earth. Gagarin was later killed in a crash of a test airplane. Neil Armstrong was the first person to ever land on the moon. He was born in Wapakoneta, Ohio, and after he graduated from college in 1955 he joined NASA. In 1962 he became the first civilian to enter an astronaut training program. In 1969 Armstrong lead the Apollo 11 mission and became the first person to set foot on the moon. His companions were Edwin E. Aldrin, Jr., and Michael Collins. In 1971 Armstrong became a professor of aerospace engineering at the University of Cincinnati. Valentina Vladimora Nikolayeva Tereshkova was the first woman to be in space. She joined a Soviet training program in 1961 and in 1963 she successfully orbited the earth 48 times in the Votsok 6. "Born Galileo Galilei, his main contributions were, in astronomy, the use of the telescope in observation and the discovery of sunspots, lunar mountains and valleys, the four largest satellites of Jupiter, and the phases of Venus." In December 1609, Galileo built a telescope of 20 times magnification, and with it he could see craters and mountains on the moon. He also saw that the Milky Way was made up of stars and looked at the four largest satellites of Jupiter.

Offer and Acceptance Essay

For this case the major issue is whether a valid contract is made between Tina and Yatie, and whether the the offer by Yatie was revoked or not. According to (Miller & Jentz, 2010) every contract will involve atleast two parties. That is the offeror and the offeree. The offerer is the party who makes the offer, and the offeree is the person to whom the offer is made to. OFFER As per (Clarkson, Miller, Jentz, & Cross, 2009) an offer is a promise or commitment to do or not to do a certain thing. And there are three elements for an effective offer to be legally bounding from the common law. They are: the intention must be serious, its terms should be definite, and must be communicated to the oferee. In this case Yatie sends the offer letter proposing to supply hancrafts to Tina. The offer clearly satisfies these elements. Firstly it is evident that Yatie’s serious intention as she requested a written acceptance from Tina, as an objective aproach. If we look in to the case of Lucy v. Zehmer, 196 Va. 493; 84 S.E.2d 516 [1954], the parties signed a document which was for the sale of land and it was binding. Similarly in this case the intention to create legal relations is evident from the Yaties request to Tina to send a written acceptance. Secondly it has clear terms (to supply handcrafts) of what they are going to do. The offer from Yatie was clear in this case, and unlike in the case of Ahmad Meah & Anor v. Nacodah Merican [1890] 4 Ky 583 where offer was too vague. And for the last element, the communication of the offer was complete when it was received by Tina (the intended party) on 4th September 2011 and when it becomed knowledge to Tina, in line with the section 4(1) of the Contracts Act 1950: Act 136 (CA) So the offer by Yatie was complete. ACCEPTANCE Looking into the acceptance, Tina’s acceptance was communicated by her staff Anis. Acceptance is the voluntary agreement to the terms of the offer by the offeree (Clarkson, Miller, Jentz, & Cross, 2009). As Tina requested her staff Anis (an agent for Tina while Tina is the principal) to noitify her acceptance of the offer to Yatie. According to (Schneeman, 2010) because of the fiduciary relationship between the agent and the principal, the agent can act on behalf of the principal. If Anis accepted the offer as in the case of Powell v Lee [1908] 99 LT 284, then the acceptance will be held as not communicated. But in this case Anis was given actual authority from Tina by granting expressly verbally to accept the proposal of Yatie by asking to fax the acceptance. When Anis telephoned on 7th September 2011 to Yatie’s office to confirm the acceptance, that is also acceptance enough, as in the case of Tinn v Hoffman [1873] 29 LT 271 the ruling was although a writen acceptance is requested, other methods such as telegram and verbal messeges can be used as means of acceptance. Even in the case of Adams v Lindsell [1818] EWHC KB J59 it was held that that the acceptance was communicated although the acceptance letter got misdirected and delayed. Therefore Tina’s acceptance will be effective on 6th September 2011. When Anis posted the letter on 6th September 2011, the acceptance was completed; as from that moment onwards the control of delivering the message is out of control by Anis on behalf of Tina. Section 4(2)(a) of CA affirms so for the acceptor. And according to (Miller & Jentz, 2010) for such situations the ‘mail box rule’, which is also reffered to as the ‘postal rule’ or the ‘deposited acceptance rule’ will apply. And this rule was formed to avoid the confusion of situations similar to this case of Tina and Yatie. CONSIDERATION Consideration is the reason for the promise. And if there is no consideration in an agreement, the contract would be void as per Section 26 of CA. In this case Tina commited to receive Yatie’s offer of handicrafts supply, and the commitment is consideration enough as per Section 2(d) of CA. Yatie will expect Tina to complete her transaction. And with Tina’s acceptance, her commitment will probably have affected her other business activities, and she also probably have rejected other business opportunities and offers due to her commitment to Yatie. So the consideration has passed between Yatie and Tina. REVOCATION When the revocation of the offer is sent the acceptance is already posted. And the outcome is that the revocation by the offoror will only be effective when the revocation becomes knowledge to the offeree. But when the oferee dispatches the acceptance, it will instantly be effective. The case of Byrne v Van Tienhoven [1880] 5 CPD 344 illustrates the acceptance & revocation of the offer by postal rule. In that case the facts are that the revocation of the offer will only be communicated when the offeree receive it. And not on the date the offeror posts the revocation. Section 4(2)(b) of CA gives the condition that the offerors revocation will only be completed when the intended party is aware about it. And for the revocation SMS on 8th September 2011 by Yatie would not apply, as it was sent after the acceptance by Tina which was on the 6th September 2011. For example even if the Yatie’s SMS was sent before the acceptance, the revocation will still not be effective because as per the section 4(2)(b) of CA. But if we look into the case of Holwell Securities v Hughes [1974] 1 WLR 155, the postal rule was overruled, since the defendant had specified to give the acceptance notice in writing before a certain deadline and was held that the offeror should actually receive it. Based on this ground, Yatie can claim that she had specified the acceptance to be given in writing and she did not actually receive the acceptance. But if we look into the section 5 (3) of the CA, a proposal may be revoked at any time before the communication of its acceptance, and is complete as against the proposer, but not afterwards. And thus the above said case (Holwell v Hughes) is overruled by the contracts Act. And in this case offer, acceptance and consideration were complete. And revocation by Yatie was not complete since Tina did not receive it before her acceptance. So, looking in to the facts, its highly probable for a valid promise to exist between Yatie and Tina.

Weight Of A Nation Consequences

In order to see proper as made the problem needs to be addressed and programs created to benefit the lifestyle f Americans. It was very interesting for me to see how much of an impact the Bugaboos He art Study has had on our nation. It was the only study of its kind that was able to monitor or obesity from young children into their adulthood lives.Some of the statistics that shocked me were: children who are obese are eight times more likely to have heart disease as a n adult 77 percent of children who were obese remained obese as an adult h of society are able to maintain a healthy weight people who come from a lower socioeconomic status have higher obesity rat sees obesity increases asthma rates by 52 percent limited play space for children affects their overall health As I took the time to really think about obesity and what is means to America thought a lot about my family.Growing up we didn't have the greatest socio anomic status. There were always challenges and struggles. As a result there are members w ho struggle with obesity within my family. I can look further back and can see the results of o exist generations in the past. This video really helped me to understand the many consequence s that occur due to obesity. Live that access to fast food just killing lifestyle in our nation. T here was a quote that really liked from the video. Order to make a change, it has to be a co and nation outreach for change. † I couldn't agree more. In order to be able to see a change think that it needs to be targeted not only in communities but as a nation. Very go d video that opened my eyes to the reality of obesity.

Current and Past Technology

Current and Past Technology Introduction This paper involves producing a report to demonstrate how the current and past technology develops day by day to influence future developments. This report explains the relationship between technology on one hand and social and political factors on the other. Technology and marketing are inseparable in that marketing have to keep pace with the developing technology to ensure they use the most modern technology of the time.Advertising We will write a custom report sample on Current and Past Technology specifically for you for only $16.05 $11/page Learn More All aspects of marketing require technology; therefore, it is essential for the stake holders in marketing to understand technology as it develops. Technology is the use of modern tools and structures to improve on the already existing ones. This is to make them profitable and efficient at the same time. Many firms and companies should invest on technology so as to continue benefitting from th eir marketing structures. The challenges and opportunities that are brought about by technology will be presented in the report. Analysis of past and current technology In marketing, there are different types of technologies, which include; sustaining technologies these are most technologies that improve the existing product to the liking of the customers. 1 According to Christensen well led companies always provide in relation to customers demand. The disruptive technologies create a new proposition and advance the performance of a commodity or product in relation to the new arrangement. Disruptive technologies are mainly used in goods which are cheaper, smaller and easier to use. 2 However, disruptive technologies do not have an immediate impact on traditional products and, therefore, with their introduction they do not guarantee a large share of the market. 3 Opportunities Development of technology increases a company’s opportunities of doing business.4 The modern technolo gy enhances marketing which widens the scope of the company and increases its sales.5 This facilitates further growth of a company. This has improved in the recent years because companies could use rudimental methods of marketing since there was minimum technology.6 The methods, which were used in the past were limited and could, not create any impact to the existing customers or the potential ones.7 Technology is also essential in development of new products because it shortens the time of production which is vital in the line of marketing. 8 Challenges Many existing companies use traditional technology and methods of marketing because their customers are not interested about companies’ new products. 9 These companies investment is minimal when it comes to new technology.10 This is because the new technology does not contribute to the increase of the sales. This reduces the chances of the company to expand and; therefore, new technology is hard for the existing companies to invest in and embrace.Advertising Looking for report on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More The disruptive technologies create a threat to the exist companies the reason behind this is that they can run them into losses. The greatest challenge of technology is that businesses, which do not exist, can not be analyzed when coming up with a marketing plan.11 This means that the impact of new technology can not be identified. Technological progress always outruns the speed by which the customers develop their demand. This means that the supply of technology is not equal to its demand. 12 The absorption of modern technology has been limited by its expensive nature.13 The companies have limited resources which limit their investment in technology.14 Technology is expensive in that the company will have to introduce new machinery, which means the, workers should be trained to operate the machines.15 This means extra expenses to the company. Another main challenge is the politicians’ opposition to technology with an argument it will result to laying off of workers; therefore, they propose to be labor intensive.16 The society opposes the use of modern technology. This is because they are not ready to change fro the use of traditional technology and embrace new products, which come as, a result of new technology.17 The company should turn such challenges into opportunities through giving back to the community through improved products and paying high taxes to the government.18 Conclusion In conclusion, technology is essential in today’s world and, therefore, companies should invest heavily to improve technology. Increased investment in technology will lead to increased development as a result of increased productivity. Technology is immensely influential in the field of marketing and, therefore, companies should invest in technology to increase on their share of the market. Th e companies and the government should work hand in hand to eliminate the challenges of technology.19 The future investment in technology will lead to growth of companies through increased sales and innovation of the existing products and technology. Technology develops day by day meaning its continuity to improve leads to efficiency. The companies should introduce uncomplicated technology to lure the society into understanding the importance of technology.20 Reference Agresta S, B B Bough M I Milestky perspectives on social media marketing, Course Technology PTR, London, 2010.Advertising We will write a custom report sample on Current and Past Technology specifically for you for only $16.05 $11/page Learn More Albers MJ B Mazur, Content complexity: information design in technical communication, Lawrence Erlbaum, Mahwah, NJ, 2003. Burgelman R C Christensen, designing marketing and technology, Paperbacks, New York, 2005. Burgelman R, C Christensen S Whee lright, Strategic management of technology and innovation. McGraw hill, New York, 2003. Christensen C ME Rayner, innovators solution: Creating and sustaining a successful growth, Harvard business school press, London, 2003. Christensen C, Marketing Technology, Harvard business school, London, 2002. Christensen C. Innovator’s dilemma. New York: Harper paperbacks.2003. Draga S T Zimmerman, Communication in marketing, Longman, New York, 2001.Advertising Looking for report on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Gurak LJ MM Lay, research in technical communication, Praeger, Westport CT, 2002. Gurak LJ, technology and marketing, Praeger, Westport, 2001. Harner S, handbook on marketing technology, Course Technology PTR, London, 2008. Harner S, T Zimmerman S Draga, technical marketing communication, Longman publisher, New York, 2001. Kotabi M K Helsen, Global marketing management, Wiley, New York, 2003. Kotabi M K Helsen, Technical marketing communication, Wiley, New York, 2009. Kotler P K Keller, Marketing management, Prentice hall, New York, 2008 Mirel B R Spilka, Reshaping technical communication, Lawrence Erlbaum, Mahwah, NJ, 2002. Mirel B, technical communication, Southbank, New York, 1999. Moore GA, crossing chasm, Harper paperbacks, New York, 2002. Ogilvy D A Parker, confessions of an advertising man, Southbank, New York, 2004. Souder EW D Sherton, Managing new technology development, McGraw, New York, 1993. Footnotes 1 C. Christensen, innovators dilemma, Harper paperbacks, New York, 2003, p 28. 2 B Mirel R Spilka, Reshaping technical communication, Lawrence Erlbaum, Mahwah, NJ, 2002. 3 MJ Albers B Mazur, Content complexity: information design in technical communication, Lawrence Erlbaum, Mahwah, NJ, 2003. 4 LJ Gurak MM Lay, research in technical communication, Praeger, Westport CT, 2002. 5 EW Souder D Sherton, managing new technology development, McGraw, New York, 1993. 6 M Kotabi K Helsen, global marketing management, Wiley, New York, 2003. 7 R Burgelman, C Christensen S Wheelright, Strategic management of technology and innovation. McGraw hill, New York, 2003. 8 P Kotler K Keller, marketing management, Prentice hall, New York, 2008. 9 C Christensen ME Rayner, innovators solution: Creating and sustaining a successful growth, Harvard business school press, London, 2003. 10 GA Moore, crossing chasm, Harper paperbacks, New York, 2002. 11 D Ogilvy A Parker, confessions of an advertising man, Southbank, New York, 2004. 12 S Harner, T Zimmerman S Drag a, technical marketing communication, Longman publisher, New York, 2001. 13 S Agresta, B B Bough M I Milestky perspectives on social media marketing, Course Technology PTR, London, 2010. 14 C Christensen, Marketing Technology, Harvard business school, London, 2002. 15 S Draga T Zimmerman, Communication in marketing, Longman, New York, 2001. 16 S Harner, handbook on marketing technology, Course Technology PTR, London, 2008. 17 M kotabi K Helsen, Technical marketing communication, Wiley, New York, 2009. 18 LJ Gurak, technology and marketing, Praeger, Westport, 2001. 19 B Mirel, technical communication, Southbank, New York, 1999. 20 R Burgelman C Christensen, designing marketing and technology, Paperbacks, New York, 2005.

Planning functions

Planning functions Planning is a decision making process. It helps one to decide on what to do and how to do it. There are six steps to follow when planning. First and foremost, one has to analyze the situation. Two constraints are very important at this stage and they are time and resources. Gathering of information and interpreting is done at this stage. Advertising We will write a custom essay sample on Planning functions specifically for you for only $16.05 $11/page Learn More Also, a summary of all the relevant information is done. Identification and diagnosing planning assumptions is done. In addition issues and problems are identified. The second step is having alternative goals and plans. Alternative goals that can be implemented later are provided. It also gives plans used to implement the goals. Thirdly, evaluation of goals and plans is done. Advantages and disadvantages on alternative goals and plans are evaluated. Also, the possible effects of the goals and plans are evaluated at this stage. Fourthly, selection of the goals and plans is carried out. The most appropriate and feasible goals and plans are selected. Right judgment is crucial at this stage. In the fifth step, implementation of the designed plans takes place. This helps one to achieve the set goals. To implement a plan, the manager must understand it well. Also, resources to implement the plan must be available. Finally, monitoring and controlling are important. These help one to know whether his/ her plan is succeeding. Continuous monitoring of the actual performance against unit’s goal should be done. Implementation is the most important step in planning. The reason behind this is that implementation of plans helps in achieving the set goals (Darlkir, 7). There are three types of plans that can be used in different organizations. These include, single used plans, standing plan, and contingency plan. Singles of standing plans are policies, a procedure and rules (Ingram, p ara.4). Contingency plans are meant for specific situations. This is incase things don’t move as expected. Contingency planning involves flexibility and adaptation. Also, mastery is needed due to the changing conditions. They include planning for marketing. The reason behind is to get support from the stakeholders. In addition, they allow for understanding from the stakeholders (Ingram, para.5). In our organization we usually use standing plan. The reason behind is that we usually deal with activities that need much time before completion. Also, in our organization we have many different departments where this kind of planning is more applicable. From the above literature, I have been able to learn that planning is one of the key aspects in any organization. Implementation of a plan is one of the most important steps in any planning. Implementation helps in achieving the already set goals. Without the implementation of a plan, the other work done during the planning process will be of no importance. Different plans can be applied in different organizations. The kind of plan to be used depends on the type of activities taking places in an organization. Darlkir, Kimiz. Knowledge management in theory and practice. New York: Technology partner. 2011. Print. Ingram, David. Define single use, contingency standing plans for business. January 26, 2011. April 22, 2011.