Current and Past Technology

Current and Past Technology Introduction This paper involves producing a report to demonstrate how the current and past technology develops day by day to influence future developments. This report explains the relationship between technology on one hand and social and political factors on the other. Technology and marketing are inseparable in that marketing have to keep pace with the developing technology to ensure they use the most modern technology of the time.Advertising We will write a custom report sample on Current and Past Technology specifically for you for only $16.05 $11/page Learn More All aspects of marketing require technology; therefore, it is essential for the stake holders in marketing to understand technology as it develops. Technology is the use of modern tools and structures to improve on the already existing ones. This is to make them profitable and efficient at the same time. Many firms and companies should invest on technology so as to continue benefitting from th eir marketing structures. The challenges and opportunities that are brought about by technology will be presented in the report. Analysis of past and current technology In marketing, there are different types of technologies, which include; sustaining technologies these are most technologies that improve the existing product to the liking of the customers. 1 According to Christensen well led companies always provide in relation to customers demand. The disruptive technologies create a new proposition and advance the performance of a commodity or product in relation to the new arrangement. Disruptive technologies are mainly used in goods which are cheaper, smaller and easier to use. 2 However, disruptive technologies do not have an immediate impact on traditional products and, therefore, with their introduction they do not guarantee a large share of the market. 3 Opportunities Development of technology increases a company’s opportunities of doing business.4 The modern technolo gy enhances marketing which widens the scope of the company and increases its sales.5 This facilitates further growth of a company. This has improved in the recent years because companies could use rudimental methods of marketing since there was minimum technology.6 The methods, which were used in the past were limited and could, not create any impact to the existing customers or the potential ones.7 Technology is also essential in development of new products because it shortens the time of production which is vital in the line of marketing. 8 Challenges Many existing companies use traditional technology and methods of marketing because their customers are not interested about companies’ new products. 9 These companies investment is minimal when it comes to new technology.10 This is because the new technology does not contribute to the increase of the sales. This reduces the chances of the company to expand and; therefore, new technology is hard for the existing companies to invest in and embrace.Advertising Looking for report on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More The disruptive technologies create a threat to the exist companies the reason behind this is that they can run them into losses. The greatest challenge of technology is that businesses, which do not exist, can not be analyzed when coming up with a marketing plan.11 This means that the impact of new technology can not be identified. Technological progress always outruns the speed by which the customers develop their demand. This means that the supply of technology is not equal to its demand. 12 The absorption of modern technology has been limited by its expensive nature.13 The companies have limited resources which limit their investment in technology.14 Technology is expensive in that the company will have to introduce new machinery, which means the, workers should be trained to operate the machines.15 This means extra expenses to the company. Another main challenge is the politicians’ opposition to technology with an argument it will result to laying off of workers; therefore, they propose to be labor intensive.16 The society opposes the use of modern technology. This is because they are not ready to change fro the use of traditional technology and embrace new products, which come as, a result of new technology.17 The company should turn such challenges into opportunities through giving back to the community through improved products and paying high taxes to the government.18 Conclusion In conclusion, technology is essential in today’s world and, therefore, companies should invest heavily to improve technology. Increased investment in technology will lead to increased development as a result of increased productivity. Technology is immensely influential in the field of marketing and, therefore, companies should invest in technology to increase on their share of the market. Th e companies and the government should work hand in hand to eliminate the challenges of technology.19 The future investment in technology will lead to growth of companies through increased sales and innovation of the existing products and technology. Technology develops day by day meaning its continuity to improve leads to efficiency. The companies should introduce uncomplicated technology to lure the society into understanding the importance of technology.20 Reference Agresta S, B B Bough M I Milestky perspectives on social media marketing, Course Technology PTR, London, 2010.Advertising We will write a custom report sample on Current and Past Technology specifically for you for only $16.05 $11/page Learn More Albers MJ B Mazur, Content complexity: information design in technical communication, Lawrence Erlbaum, Mahwah, NJ, 2003. Burgelman R C Christensen, designing marketing and technology, Paperbacks, New York, 2005. Burgelman R, C Christensen S Whee lright, Strategic management of technology and innovation. McGraw hill, New York, 2003. Christensen C ME Rayner, innovators solution: Creating and sustaining a successful growth, Harvard business school press, London, 2003. Christensen C, Marketing Technology, Harvard business school, London, 2002. Christensen C. Innovator’s dilemma. New York: Harper paperbacks.2003. Draga S T Zimmerman, Communication in marketing, Longman, New York, 2001.Advertising Looking for report on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Gurak LJ MM Lay, research in technical communication, Praeger, Westport CT, 2002. Gurak LJ, technology and marketing, Praeger, Westport, 2001. Harner S, handbook on marketing technology, Course Technology PTR, London, 2008. Harner S, T Zimmerman S Draga, technical marketing communication, Longman publisher, New York, 2001. Kotabi M K Helsen, Global marketing management, Wiley, New York, 2003. Kotabi M K Helsen, Technical marketing communication, Wiley, New York, 2009. Kotler P K Keller, Marketing management, Prentice hall, New York, 2008 Mirel B R Spilka, Reshaping technical communication, Lawrence Erlbaum, Mahwah, NJ, 2002. Mirel B, technical communication, Southbank, New York, 1999. Moore GA, crossing chasm, Harper paperbacks, New York, 2002. Ogilvy D A Parker, confessions of an advertising man, Southbank, New York, 2004. Souder EW D Sherton, Managing new technology development, McGraw, New York, 1993. Footnotes 1 C. Christensen, innovators dilemma, Harper paperbacks, New York, 2003, p 28. 2 B Mirel R Spilka, Reshaping technical communication, Lawrence Erlbaum, Mahwah, NJ, 2002. 3 MJ Albers B Mazur, Content complexity: information design in technical communication, Lawrence Erlbaum, Mahwah, NJ, 2003. 4 LJ Gurak MM Lay, research in technical communication, Praeger, Westport CT, 2002. 5 EW Souder D Sherton, managing new technology development, McGraw, New York, 1993. 6 M Kotabi K Helsen, global marketing management, Wiley, New York, 2003. 7 R Burgelman, C Christensen S Wheelright, Strategic management of technology and innovation. McGraw hill, New York, 2003. 8 P Kotler K Keller, marketing management, Prentice hall, New York, 2008. 9 C Christensen ME Rayner, innovators solution: Creating and sustaining a successful growth, Harvard business school press, London, 2003. 10 GA Moore, crossing chasm, Harper paperbacks, New York, 2002. 11 D Ogilvy A Parker, confessions of an advertising man, Southbank, New York, 2004. 12 S Harner, T Zimmerman S Drag a, technical marketing communication, Longman publisher, New York, 2001. 13 S Agresta, B B Bough M I Milestky perspectives on social media marketing, Course Technology PTR, London, 2010. 14 C Christensen, Marketing Technology, Harvard business school, London, 2002. 15 S Draga T Zimmerman, Communication in marketing, Longman, New York, 2001. 16 S Harner, handbook on marketing technology, Course Technology PTR, London, 2008. 17 M kotabi K Helsen, Technical marketing communication, Wiley, New York, 2009. 18 LJ Gurak, technology and marketing, Praeger, Westport, 2001. 19 B Mirel, technical communication, Southbank, New York, 1999. 20 R Burgelman C Christensen, designing marketing and technology, Paperbacks, New York, 2005.

Planning functions

Planning functions Planning is a decision making process. It helps one to decide on what to do and how to do it. There are six steps to follow when planning. First and foremost, one has to analyze the situation. Two constraints are very important at this stage and they are time and resources. Gathering of information and interpreting is done at this stage. Advertising We will write a custom essay sample on Planning functions specifically for you for only $16.05 $11/page Learn More Also, a summary of all the relevant information is done. Identification and diagnosing planning assumptions is done. In addition issues and problems are identified. The second step is having alternative goals and plans. Alternative goals that can be implemented later are provided. It also gives plans used to implement the goals. Thirdly, evaluation of goals and plans is done. Advantages and disadvantages on alternative goals and plans are evaluated. Also, the possible effects of the goals and plans are evaluated at this stage. Fourthly, selection of the goals and plans is carried out. The most appropriate and feasible goals and plans are selected. Right judgment is crucial at this stage. In the fifth step, implementation of the designed plans takes place. This helps one to achieve the set goals. To implement a plan, the manager must understand it well. Also, resources to implement the plan must be available. Finally, monitoring and controlling are important. These help one to know whether his/ her plan is succeeding. Continuous monitoring of the actual performance against unit’s goal should be done. Implementation is the most important step in planning. The reason behind this is that implementation of plans helps in achieving the set goals (Darlkir, 7). There are three types of plans that can be used in different organizations. These include, single used plans, standing plan, and contingency plan. Singles of standing plans are policies, a procedure and rules (Ingram, p ara.4). Contingency plans are meant for specific situations. This is incase things don’t move as expected. Contingency planning involves flexibility and adaptation. Also, mastery is needed due to the changing conditions. They include planning for marketing. The reason behind is to get support from the stakeholders. In addition, they allow for understanding from the stakeholders (Ingram, para.5). In our organization we usually use standing plan. The reason behind is that we usually deal with activities that need much time before completion. Also, in our organization we have many different departments where this kind of planning is more applicable. From the above literature, I have been able to learn that planning is one of the key aspects in any organization. Implementation of a plan is one of the most important steps in any planning. Implementation helps in achieving the already set goals. Without the implementation of a plan, the other work done during the planning process will be of no importance. Different plans can be applied in different organizations. The kind of plan to be used depends on the type of activities taking places in an organization. Darlkir, Kimiz. Knowledge management in theory and practice. New York: Technology partner. 2011. Print. Ingram, David. Define single use, contingency standing plans for business. January 26, 2011. April 22, 2011.

How to Write a Personal Narrative

How to Write a Personal Narrative The personal narrative essay can be the most enjoyable type of assignment to write because it  provides you with  an opportunity  to share a meaningful event from your life.  After all, how often do you get to tell funny stories or brag about a great experience and receive school credit for it? Think of a Memorable Event   A personal narrative can focus on any event, whether it is one that lasted  a few seconds or spanned  a few years. Your topic can reflect your personality, or it can reveal an event that shaped your outlook and opinions. Your story should have a clear point. If nothing comes to mind, try one of these examples:   A learning experience that challenged and changed you;A new discovery that came about in an interesting way;Something funny that happened to you  or your family;A lesson you learned the hard way. Planning Your Narrative Start this process with a brainstorming session,  taking a few moments to scribble  down several memorable events from your life. Remember, this doesn’t have to be high drama: Your event could be anything from blowing your first bubble gum bubble to getting lost in the woods. If you think your life doesnt have that many interesting events, try to come up with one or more examples for  each of the following: Times you laughed the hardestTimes you felt sorry for your actionsPainful memoriesTimes you were surprisedScariest moments Next, look over your  list of events and narrow your choices by selecting those that have a clear chronological pattern, and those that would enable you to use colorful, entertaining, or interesting details and descriptions.   Finally, decide if your topic has a point. A funny story might represent irony in life or a lesson learned in a comical way; a scary story might demonstrate how you learned from a mistake.  Decide on the point of your final topic and keep it in mind as you write. Show, Don’t Tell   Your story should be written in the first-person point of view. In a narrative, the writer is the storyteller, so you can write this through your own eyes and ears. Make the reader experience what you experienced- not just  read what you experienced. Do this by imagining that you are reliving your event. As you think about your story, describe on paper what you see, hear, smell, and feel, as follows: Describing Actions Dont say: My sister ran off. Instead, say: My sister jumped a foot in the air and disappeared behind the closest tree. Describing Moods Dont say: Everyone felt on edge. Instead, say: We were all afraid to breathe. Nobody made a sound. Elements to Include Write your story in chronological order. Make a brief outline showing the sequence of events before you begin to write the narrative. This will keep you on track. Your story should include the following: Characters: Who are the people involved in your story? What are their significant character traits? Tense: Your story already happened, so, generally, write in the past tense. Some writers are effective in telling stories in the present tense- but that usually isnt a good idea. Voice: Are you attempting to be funny, somber, or serious? Are you telling the story of your 5-year-old self? Conflict: Any good story should have a conflict, which can come in many forms. Conflict can be between you and your neighbor’s dog, or it can be two feelings you are experiencing at one time, like guilt versus the need to be popular. Descriptive language: Make an effort to broaden your vocabulary and use expressions, techniques, and words that you don’t normally use. This will make your paper more entertaining and interesting, and it will make you a better writer. Your main point: The story you write should come to a satisfying or interesting end. Do not attempt to describe an obvious lesson  directly- it should come from observations and discoveries. Dont say: I learned not to make judgments about people based on their appearances. Instead, say: Maybe the next time I bump into an elderly lady  with greenish skin and a large, crooked nose, Ill greet her with a smile. Even if she is clutching  a warped and twisted  broomstick.

Report Research Paper Example | Topics and Well Written Essays - 1750 words

Report - Research Paper Example The company targets young fun loving men and women. It also focuses towards people who love to travel. Gandys has very young target market. Customers of Grandys are generally very simple and believe in hanging around here and there. The organization has very modern target market. Customers of Grandys want comfortable and stylish products from the company. Young informal people are main targets for the company. People who believe in low cost, stylish products generally associate themselves with the brand. In 2013 Gandys did celebrity endorsement for their Tokyo Red product. Richard Branson founder of Virgin Atlantic and other staffs of the airline celebrated International Flip Flop day. All of them were wearing Tokyo Red. After this endorsement the product name was changed and new name of the product became Necker Red. The targeting strategy was very successful. Richard Branson is a very different business man. He is very much charismatic and informal in nature. Characteristics of the celebrity were very much suitable with the brand images of the company. People around the world have high respect for Richard Branson. Grandys intentionally selected him to influence large number of informal youth. Some customers do not like red colour. But celebrity like Richard Branson can easily break that mental barrier of customers. Over all the strategy was very successful and after that sale of the product increased a lot. The success of the strategy was very vast. Other products of the company a lso took benefit out of this celebrity endorsement strategy. Gandys Peacock Blue product can be repositioned with the help of a strategic collaboration with Serge Denimes. It is a London based fashion brand. It has very urban image in the market. Designs of the company are very creative and stylish. It will be a good combination of both creative rope style and urban design. It will create a refined image in the mind of urban customers.

Secularism in the UK Essay Example | Topics and Well Written Essays - 1250 words

Secularism in the UK - Essay Example In a society such as Britain, the Church and the State are relatively separate and there are a wide variety of non-religious cultural institutions (such as the mass media, education and so forth). In this society, it is relatively easy to remain culturally untouched by religion and religious belief seems to be more a matter of individual choice than cultural necessity. In UK secular society may be seen as largely the product of the Christian West. With the possible exception of some brief periods in the history of ancient Greece and of the Roman Empire in its hey-day, there have been few secular societies in the whole course of human development in the world. In most societies religion has been closely woven into the whole fabric of society, determining its structure and the pattern of men's ideas and goals; religious images have been dominant in men's imaginations and formed the focus of their culture in its widest sense. (Edward, 2000, 151-67) The dominance of religion has often me ant the domination of priests and theologians or the impositions of the ecclesiastical hierarchy. Disputes about power have become disputes about religious systems and still today such issues lurk behind many of our disputes within Europe, and between Europe and the rest of the world.A secular society is one which explicitly refuses to commit itself as a whole to any particular view of the nature of the universe and the place of man in it. The State neither requires a subscription to any particular doctrines nor overt forms of religious behavior as a condition for claiming full rights as a citizen; furthermore, it does not in any significant sense attach itself to any church or religion. Clearly in Britain today the existence of two established churches, and the requirements of Biblical instruction in schools, as well as the favoured position of the established churches in the universities and the favoured position of all the Christian churches in the national broadcasting system, m ight be taken to suggest that Britain is not a secular society.

A visual aid that illustrates a problem Research Paper

A visual aid that illustrates a problem - Research Paper Example The nature of task is given like booking musicians, choosing venue, promotional activities and ticket booking. The data gives information about the group names and task names. For example, the group name is book musicians while task name is given underneath it. These images makes is to easy to understand the task. The data in the chart are name of thetas, the person performing them and the dates on which they are being done. The name of the task is seen on the task bars and we can see that there are colours on the graphs which mean that is doing it .And the data regarding the date can be seen on the upper portion of the chart in columns. The significance of the chart is that it gives a detail about the tasks and structure about its performance. The tasks can be linked and they can be monitored to understand the progression. The chart defines the actions setting and gives information on the start date and end date and the mode of scheduling. In this way the project completes at an earlier date or on the correct time. The tasks can be edited or ended as and when required. Here we can see many resources and possibilities on specific times. The dependencies of the task can be analysed from the chart. One can calculate the dates and re – calculate it depending on the time and hence time gain can be accomplished. Here the tasks can be completed in a well defined manner and can relate to each other. As and when the bookings are done on the musicians then other affairs can be done. Like the venue setting, promotions and ticket arrangements. Even if any booking is cancelled things can be changed with less difficulty due to the co – ordination of tasking with the help of chart. So here the first task can be finished first and rest in order. There is a clear visual representation of the tasks to be performed which makes things more comprehensible. Girt chart is not a perfect tool for projects as it has its own limitations

Information Technology for Managers Term Paper Example | Topics and Well Written Essays - 3750 words

Information Technology for Managers - Term Paper Example Caterpillar will be the leader in providing the best value in machines, engines and support services for customers dedicated to building the world's infrastructure and developing and transporting its resources. We provide the best value to customers.  Caterpillar will be the leader in providing the best value in machines, engines and support services for customers dedicated to building the world's infrastructure and developing and transporting its resources. We provide the best value to customers.  Caterpillar will provide its workforce with an environment that stimulates diversity, innovation, teamwork, continuous learning and improvement and rewards individual performance. We develop and reward people.  Caterpillar is dedicated to improving the quality of life while sustaining the quality of our earth. We encourage social responsibility.  For the sake of their enormous image, Caterpillar strives really hard to ensure that our success as a corporation contributes to the qual ity of life of all people touched by our business and to the prosperity of all communities where we work and live.  Caterpillar’s vision of their employees is to get recognized, along with their products and services, as key enterprise strength. Their goal is to empower our engaged employees and their leaders to create a positive culture in which safety, diversity, integrity, and performance are highly valued by all. In 1925, the Holt Manufacturing Company and the C. L. Best Tractor Company merged to form Caterpillar Tractor Company. The Caterpillar product line included motor graders, blade graders, elevating graders, terraces and electrical generating sets. That happened in 1940. In 1950, Caterpillar Tractor Company Limited in Great Britain is established; the first of many overseas operations created to help manage foreign exchange shortages, tariffs, import controls and better serve customers around the world.  In 1931, the company created a separate engine sales grou p to market diesel engines to other equipment manufacturers. This group was replaced in 1953 with a separate sales and marketing division to better serve the needs of a broad range of engine customers.