United Parcel Service And Service Marketing Business Essay

United Parcel Service And Service Marketing Business Essay Services are economic activities that create and deliver great value to the consumer. It is an act that helps consumers to get things done without having to go do it themselves, and the consumers have to pay for it. Services, which can surprise a customer on the first delivery, always win over with high reputation and excellence or pass with flying colours. This report is on the services offered by UPS, mainly focusing on their call centre. UPS was found in 1907 by two people Jim Casey Claude Ryan who were teenagers at the time, also known as the American Messenger Company, whose messengers delivered packages, and carried notes, baggage and trays of food from restaurants. Most of the delivery was made either on foot or, and bicycles for longer journeys. At the time, only a few automobiles were in existence and department stores of the day still used horses and wagons for merchandise delivery. The company was soon started delivering small parcels for local department stores and changed its name from American Messenger Company to Merchants Parcel Delivery. The company expanded outside Seattle (USA) in 1919 with the acquisition of Oakland (USA) based Motor Parcel Delivery and was renamed United Parcel Service in 1930. UPS began the process of expanding its services by acquiring common carrier rights for the entire country; this took place in the 1950s. Over the past century, UPS has transformed drastically, growing from a small messenger company to a leading provider of air, ocean, ground, and electronic services. In 2003, the company introduced a brand new mark and acronym UPS showing the world that its capabilities extend beyond small package delivery but rather has a broad line of services. However, the company maintains its reputation for integrity, reliability, employee ownership, and customer service. For UPS, the future holds even greater goals to be achieved and accomplished. The UPS Culture As a company, UPS focuses its attention on: Safety: The company spends $38 million a year on safety training, which covers everything from proper body mechanics at work to proper nutrition and exercise at home. As a result, UPS has lowered the number of workdays lost due to injury by more than 50 percent since 1995. Employee education: Many UPS employees at Worldport and other sorting locations are college students. UPS encourages mentors and recruiters from nearby colleges to visit and work with its employees, and it provides additional benefits and perks for college students. Diversity: Minorities make up 35 percent of UPS U.S. employees and 30 percent of its executives. Its also recognized by Fortune magazine as one of the 50 best companies for minorities The Environment: Delivering packages all over the world and moving them between distribution centers requires an enormous amount of fuel. UPS uses several methods to reduce its fuel consumption and its environmental impact. For example, it has developed a hydraulic hybrid package car, and its drivers use route-planning software to minimize the amount of time they spend idling in traffic and making left turns. UPS pilots also fly at the most fuel-efficient speeds possible to meet their delivery deadlines and run only one engine when taxiing to conserve fuel. Current trends in the industry According to Miss Tanya Astley, Customer Representative Officer in the UPS there are no such trends in the company, only the way things are done keep changing, on busy days, like, on festivals and important occasions. ENVIRONMENTAL ANALYSIS SWOT ANALYSIS Strengths Global Brand, Strong Distribution Network Weaknesses Perception of Ground Delivery instead of Overnight Heavy Union presence Opportunities Expansion of online shopping Emergence of international middle class Threats Increasing Fuel Costs Competitive Landscape (DHL, USPS, FedEx), potentially slowing global economy. Now to use strengths to capitalize on opportunities, I would say leverage the brand online by partnering with major shopping sites. To addresses weaknesses to alleviate threats, I would say heavily market overnight capabilities to keep FedEx and DHL at bay. 3. Major competitors: Fedex DHL Speedex Aramex THE SERVICE OFFERING Determining customer requirements There is no particular way of measuring the customer requirements in the type of service done by UPS, but they tend to attract new customer through marketing and telesales. Customer loyalty is held high in UPS. Strategy There are a lot of different factors to build Competitive advantage in the Air Express Industry. The different strategies of the companies based on their core product which they are better in than other companies hence makes all the difference. When a business provides an excellent service to its customers, it gives them a positive service experience which leads to repeat purchases or usage of that specific service. As well as passing on the experience to family and friends this helps UPS build a stronger relationship with their customers. UPS believes that by achieving effective customer service they will hence achieve a competitive advantage in the market. UPS uses a differentiation strategy; it does this by creating something about its product or service that is perceived as unique in the industry. Customers must perceive the service as a unique one compared to the competition. UPS should be aware that its customers must be relatively price insensitive as adding this additional uniqueness to its services as additional costs Differentiation may be attained through many features that make the product or service appear unique. Possible strategies for achieving differentiation may include: warranties brand image technology features service quality/value dealer network Economies of scale, such as, lower costs and product differentiation were also prime sources of achieving a competitive advantage in this industry, which were used by UPS to its advantage. This helped UPS to gain a much larger domestic market share three times that of United States postal and twice of Fed Ex, UPS was very cost effective at the time and had a very good reputation in the market. It was only a matter of time when UPS realized that they were not doing as well as they did before and also realized that any competitor could do the same in terms of achieving economies of scale. UPS has been the market leader in this division for a long time. UPS as sited in our essay has always been the leader in market pricing trends. Always the first to charge premiums, and the first to give discounts to the customers. UPS strategy has always been quite different from that of Fed Ex, Aramax or even DHL. UPS is very profitable, well organized, successfully run, has low debt, and a massive ground operation that can financially support a downturn in air express operations. Because of their size and financial strength UPS is in the best position to survive a price war in the industry. The media strategy The usage of an appropriate advertising media, such as, television, press, radio, internet and key broadcast channels, leading titles and publications and strategic outdoor sites can be very influential in helping us to achieve our campaign objectives. The following media imperatives have been set for the region: Television is the key broadcast medium to drive awareness of the new UPS brand identity and offering. Radio will be used as a lead (where budgets dont allow for TV) or support medium, reinforcing primary messages and cultivating top-of-mind awareness. Outdoor will be used to communicate the primary message, ensure new logo exposure and in smaller countries, as a substitute for broadcast media. Press will be used to support the TV creative or stand alone, allowing more opportunity to explain the UPS strategy further High reach media will be used at the launch, covering all audiences, followed by one or two lower bursts ensuring longevity of the new brand message. To build customer relationship, the organization could: Keep in touch with the customer by sending emails with the offers and rates. Get regular feedback from customer who have used the service and improve with their suggestions, to make the customer feel like the king. DEMAND AND CAPACITY 1. Demand cannot be forecasted in this industry. The company can only take the initiative to maintain current sales and hope increase sales in the future by marketing. 2. An increase in demand will lead to more people being employed either part time or full time depending on the tasks that need to be performed. Another important thing needed is the service vehicles, with the increased demand. 3. Customers dont have to go through the hassle of waiting in lines for their doubts to be clarified. All the customer has to do is call, which gets routed to various agents in the call centre, to answer any queries or solve any issues. SPECULATION 1).Opportunities appear to be available in the industry currently the margin for opportunities seems to be very narrow. But strategies could be altered according to the consumer needs. For example, some consumers emphasize on price and the others on the service time taken no matter what the price. Recently, UPS is planning to set up a domestic postal service in China. They plan to introduce a next day delivery service and second and third day delivery products. China is a potential for UPS to grow and offer services and products internationally and this it seems China is an emerging market which could be worth billions. 2. Technological advances In todays day and age the air express industry has become so technologically advanced that goods can be delivered overnight. It is facing intense price competition between the competitors, which exist in this market. The ability to price, route, track and deliver parcels and mail in both domestic and international markets demands a comprehensive. A significant improvement in information technology has enabled package carriers to provide to customers the ability to track their packages movement from origin to destination. Other advances included combining logistics, freight and financial services with traditional package delivery in order to offer customers full supply chain management solutions. Only the organizations that were able to achieve these effectively and efficiently were able to survive in this industry. This is how the existing companies could then make their profit. In this industry the price of the service is the main source for competing. This is the only way in achieving Competitive Success. Competitive advantage can be achieved if, the price of the service provided by competitors is similar and the approach taken to provide the service. For instance, the amount of time taken for the product to reach from point A to point B. 3. Advice to other firms who plan to enter the industry Our advice to the new firms which plan to enter this industry would be to, research the market and the industry and think about strategies that provide the new firm a big competitive advantage including low cost of service and low price charged to the customers. The relationship between the firm and the customers should be healthy. The company should be knowledgeable about everything and should see to it that they have all the information necessary. Customer Relationship Management Customers account for 95% of UPSs shipping information directly. The CRM methodology is a very core part of the UPS success story. UPS grows through engineering and re-engineering of its systems. UPSs growth was achieved slowly and methodically from the inside out. An Excellent service is what distinguishes it from other companies. Companies can use and integrate UPS Worldship hence optimizing their business processes. They can process shipments easily, respond to your customers faster, and reduce costly errors. UPS  provides businesses with  multiple ways to integrate WorldShip with their business: Batch Import/Export: Import a file containing addresses, customer orders, or other shipment information, or export shipping history to your internal systems. Keyed Import:  Allow WorldShip to recognize a customers order simply by entering or scanning a unique identifier, such as a Purchase Order number. Hands-Off Shipping:  Schedule WorldShip to pull addresses from your order entry database and automatically print shipping labels at designated times. XML Auto-Import:  Automate shipment processing using XML code. LOGISTICS Logistics is about getting things where they need to be, at the correct time as effectively and efficiently as possible. But nowadays, logistics is also a strategic way to add value to your business, better served customers, and better long term growth. The logistics provided by UPS can help you manoeuvre the intricacies of global trade with minimal effort. Manage your shipments and minimize their environmental impact. And win repeat and loyal customers by making it easy to return products or parts. The new logistics is more than just getting things to the right place at the right time at the right cost. Its about using the movement of goods as a competitive advantage. Its a whole new way of thinking. And its a powerful force for growing your business. Access to Resources through UPS Businesses dont need a large warehouse, distribution center, or global network to access this new logistics. UPS has built a massive integrated network of physical, technological, and human assets that lets you  tap into the power and passion of logistics. The new logistics from UPS levels playing fields. It lets you act locally or globally. Its for the individual entrepreneur, the small business, or the large company. Its reliable, efficient, and environmentally responsible. Long term growth in the telecommunication UPS needs to learn from other industry best practices to gain a competitive edge in and expand beyond their core markets. An increasing number of companies have redefined themselves and significantly outperformed the markets by growth through services. UPS Moved from traditional parcel services to total supply chain solutions. UPS can better differentiate themselves via services by extending relationship with existing customer base leveraging. Superior customer knowledge as key asset. Customer proximity and delivery competence. In addition, developing the necessary skills and scale by new service-specific processes being developed and service innovations to ensure fast scalability of process and time to market. UPSs evolution to Total Supply Chain Solutions started as:- Standalone development of small service operations within the organization: Worldwide Logistics unit Service Parts Logistics Worldwide dedicated Services UPS Truck Leasing UPS consulting This moved on to:- Expansion of product portfolio and consolidation of existing services resources into UPS Supply Chain Solutions. And finally Reorganization and major MA effort with 16 key acquisitions to develop scale and growth.

Exploring The Chemistry Of Textiles Chemistry Essay

Exploring The Chemistry Of Textiles Chemistry Essay Textile chemistry is primarily an applied form of chemistry. It is a highly specialized field that applies the principles of the basic fields of chemistry to the understanding of textile materials and to their functional and esthetic modification into useful and desirable items. Textile materials are used in clothing, carpet, tire yarn, sewing thread, and air bags. Some textile chemists are less oriented toward manufacturing processes and more focused toward fiber technologies. The study of textile chemistry begins with the knowledge of fibers themselves-both natural and synthetic. Because synthetic fibers are such an important part of todays textile business, the field includes many who are trained as polymer chemists. The interaction between textile chemistry and materials science is also increasing. Textile chemistry includes the application of the principles of surface chemistry to cleaning processes and modifications such as dyeing and finishing. It relates organic chemistry in the synthesis and formulation of the products used in these processes. 2. is dynamic Traditionally, textile chemists have been trained to have an in-depth understanding of the structure and properties of natural and synthetic fibers, says Norman Nemerov, professor of chemistry at the Philadelphia College of Textiles and Sciences. They have also been taught the post-treatment chemistries, which impart properties such as dye ability, wash freshness, and permanent press. But today there are new demands, such as recyclability. One thing were looking at is how to make fibers degradable over time, he says. And, in a relatively new area called biotextiles, fibers are being developed for drug delivery systems, Nemorov adds. Weaving, dyeing, and finishing cloth is an ancient art, but its also a modern science, says Fred Miller, vice president of Hickory Dyeing and Winding Company. Jim Hammond, a senior research associate in nylon research and development at Dupont, comments, I often say that if I took a two-year trip around the world, my knowledge would be obsolete by the time I came back. Miller said, The field is exciting because theres still so much to know and to learn. After many years in the business, both Hammond and Miller still find their work creative and intellectually challenging. 3. Brings older technology up to date While new technology abounds, the most commonly used fibers have been around for a long time. But, chemists working with these materials are often focused on modifying them for new applications. Sushma Kitchloo, a polymer chemist at Globe Manufacturing, is responsible for new product development and troubleshoots problems associated with modification of polymers Millers expertise is in the interaction between fibers and the dyes that give them color and luster. Modifying traditional polymers requires adjusting the chemical processes for downstream functions, such as dyeing the fiber. 4. is tangible In textiles, you are working with something you can hold and feel. says Ehrhardt. The skill set for this field includes understanding process manufacturing, being familiar with physical testing of fibers, having knowledge of weaving and knitting, and understanding the evolution of a product through garment form. Specializing in the field of textile chemistry can provide opportunities for dynamic and creative applications of chemistry. A textile chemist relates knowledge of the organic structures of both fibers and the chemicals used to modify them to specific chemical, physical, and esthetic properties. The combination of the theoretical and the practical makes possible the development of the thousands of textile chemicals necessary for the production of the finished articles of commerce. Textile:- Textile is a flexible material consisting of a network of natural or artificial fibres often referred to as thread or yarn. Yarn is produced by spinning raw wool fibres, linen, cotton, or other material on a spinning wheel to produce long strands known as yarn. Textiles are formed by weaving, knitting, crocheting, knotting, or pressing fibres together . The words fabric and cloth are used in textile assembly trades (such as tailoring and dressmaking) as synonyms for textile. However, there are subtle differences in these terms. Textile refers to any material made of interlacing fibres. Fabric refers to any material made through weaving, knitting, crocheting, or bonding. Cloth refers to a finished piece of fabric that can be used for a purpose such as covering a bed. Textile Chemistry Terminology Performance fabrics offer special benefits to consumers, such as stain-repellency, wrinkle-resistance, or odor-control. New technologies are launched every year. CCRC is committed to keeping ahead of the technology curve, assuring that consumers will be satisfied with the home care of the fabrics, as well as performance. Antimicrobial Agent (AM) A chemical compound either destroys or inhibits the growth of microscopic and submicroscopic organisms. Flame Resistant (FR) The characteristic of a fabric to resist ignition and to self extinguish if ignited. Flammability The ability of a material or product to burn with a flame under specified test conditions. Hydrophilic Water loving; having a high degree of moisture absorption or attraction. Hydrophobic Water repelling; having a low degree of moisture absorption or attraction. Resiliency Ability of a fabric to return to its original shape after compressing, bending or other deformation. Reusable Protective Clothing Garments which are capable of withstanding a maintenance procedure to remove soil and other contaminants yet retain the garments protective characteristic. Stoll Curve Developed by Alice Stoll in 1960s it is used in many tests to predict the thermal protective performance of textile materials for FR apparel. It is essentially a plot of thermal energy and time predicted to cause a pain sensation, or a second degree burn, in human tissue. Waterproof Ability of a fabric to be fully resistant to penetration by water. Example: rain coat. History Late antique textile, Egyptian, now in the Dumbarton Oaks collection. The production of textiles is an important craft, whose speed and scale of production has been altered almost beyond recognition by industrialization and the introduction of modern manufacturing techniques. However, for the main types of textiles, plain weave, twill or satin weave, there is little difference between the ancient and modern methods. Incans have been crafting quipus (or khipus) made of fibres either from a protein, such as spun and plied thread like wool or hair from camelids such as alpacas, llamas and camels or from a cellulose like cotton for thousands of years. Khipus are a series of knots along pieces of string. They have been believed to only have acted as a form of accounting, although new evidence conducted by Harvard professor, Gary Urton, indicates there may be more to the khipu than just numbers. Preservation of khipus found in museum and archive collections follow general textile preservation principles and practice. Metal fibre, metal foil, and metal wire have a variety of uses, including the production of cloth-of-gold and jewelry. Hardware cloth is a coarse weave of steel wire, used in construction. Sources and types [Traditional Romanian fabric] Textiles can be made from many materials. These materials come from four main sources: animal, plant, mineral, and synthetic. In the past, all textiles were made from natural fibres, including plant, animal, and mineral sources. In the 20th century, these were supplemented by artificial fibres made from petroleum. Textiles are made in various strengths and degrees of durability, from the finest gossamer to the sturdiest canvas. The relative thickness of fibres in cloth is measured in deniers. Microfibre refers to fibres made of strands thinner than one denier. Animal textiles Animal textiles are commonly made from hair or fur. Wool refers to the hair of the domestic goat or sheep, which is distinguished from other types of animal hair in that the individual strands are coated with scales and tightly crimped, and the wool as a whole is coated with an oil known as lanolin, which is waterproof and dirtproof. Woollen refers to a bulkier yarn produced from carded, non-parallel fibre, while worsted refers to a finer yarn which is spun from longer fibres which have been combed to be parallel. Wool is commonly used for warm clothing. Cashmere, the hair of the Indian cashmere goat, and mohair, the hair of the North African angora goat, are types of wool known for their softness. Angora refers to the long, thick, soft hair of the angora rabbit Other animal textiles which are made from hair or fur are alpaca wool, vicuà ±a wool, llama wool, and camel hair, generally used in the production of coats, jackets, ponchos, blankets, and other warm coverings. Angora refers to the long, thick, soft hair of the angora rabbit. Wadmal is a coarse cloth made of wool, produced in Scandinavia, mostly 1000~1500CE. Silk is an animal textile made from the fibres of the cocoon of the Chinese silkworm. This is spun into a smooth, shiny fabric prized for its sleek texture. Silk Silk is a natural protein fiber, some forms of which can be woven into textiles. The best-known type of silk is obtained from cocoons made by the larvae of the silkworm Bombyx mori reared in captivity (sericulture). The shimmering appearance for which silk is prized comes from the fibres triangular prism-like structure which allows silk cloth to refract incoming light at different angles. Silk is also the strongest natural fiber known to man. The length of the silk fiber depends on how it has been prepared. Since the cocoon is made of one strand, if the cocoon is unwound carefully the fibers can be very long. Wool Wool is the fiber derived from the fur of animals of the Caprinae family, principally sheep, but the hair of certain species of other mammals such as goats, alpacas, and rabbits may also be called wool. Alpaca Alpaca fiber is that of an alpaca. It is warmer than sheeps wool and lighter in weight. It is soft, fine, glossy, and luxurious. The thickness of quality fiber is between 12-29 micrometres. Most alpaca fiber is white, but it also comes in various shades of brown and black. Angora Angora wool or Angora fiber refers to the downy coat produced by the Angora rabbit. Angora is prized for its softness, thin fibers of around 12-16 micrometres for quality fiber, and what knitters refer to as a halo (fluffiness). The fiber felts very easily. Angora fiber comes in white, black, and various shades of brown. Cashmere Cashmere wool is wool obtained from the Cashmere goat. Cashmere is characterized by its luxuriously soft fibers, with high napability and loft. In order for a natural goat fiber to be considered Cashmere, it must be under 18.5 micrometers in diameter and be at least 3.175 centimeters long. It is noted as providing a natural light-weight insulation without bulk. Fibers are highly adaptable and are easily constructed into fine or thick yarns, and light to heavy-weight fabrics. Sheeps wool Wool has two qualities that distinguish it from hair or fur: it has scales which overlap like shingles on a roof and it is crimped; in some fleeces the wool fibers have more than 20 bends per inch. Wool varies in diameter from below 17 micrometres to over 35 micrometres The finer the wool, the softer it will be, while coarser grades are more durable and less prone to pilling. Plant textiles Grass, rush, hemp, and sisal are all used in making rope. In the first two, the entire plant is used for this purpose, while in the last two, only fibres from the plant are utilized. Coir (coconut fibre) is used in making twine, and also in floormats, doormats, brushes, mattresses, floor tiles, and sacking. Straw and bamboo are both used to make hats. Straw, a dried form of grass, is also used for stuffing, as is kapok. Fibres from pulpwood trees, cotton, rice, hemp, and nettle are used in making paper. Cotton, flax, jute, hemp and modal are all used in clothing. Pià ±a (pineapple fibre) and ramie are also fibres used in clothing, generally with a blend of other fabrics such as cotton. Acetate is used to increase the shininess of certain fabrics such as silks, velvets, and taffetas. Seaweed is used in the production of textiles. A water-soluble fibre known as alginate is produced and is used as a holding fibre; when the cloth is finished, the alginate is dissolved, leaving an open area Tencel is a man-made fabric derived from wood pulp. It is often described as a man-made silk equivalent and is a tough fabric which is often blended with other fabrics cotton for example. Mineral textiles or vinyl tiles, sheeting, and adhesives, transite panels and siding, acoustical ceilings, stage curtains, and fire blankets. Glass Fibre is used in the production of spacesuits, ironing board and mattress covers, ropes and cables, reinforcement fibre for composite materials, insect netting, flame-retardant and protective fabric, soundproof, fireproof, and insulating fibres. Metal fibre, metal foil, and metal wire have a variety of uses, including the production of cloth-of-gold and jewelry. Hardware cloth is a coarse weave of steel wire, used in construction. Synthetic textiles [A variety of contemporary fabrics. From the left: evenweave cotton, velvet, printed cotton, calico, felt, satin, silk, hessian, polycotton.] All synthetic textiles are used primarily in the production of clothing. Polyester fibre is used in all types of clothing, either alone or blended with fibres such as cotton. Aramid fibre (e.g. Twaron) is used for flame-retardant clothing, cut-protection, and armor. Acrylic is a fibre used to imitate wools, including cashmere, and is often used in replacement of them. Nylon is a fibre used to imitate silk; it is used in the production of pantyhose. Thicker nylon fibres are used in rope and outdoor clothing. Nylons are condensation copolymers formed by reacting equal parts of a diamine and a dicarboxylic acid, so that peptide bonds form at both ends of each monomer in a process analogous to polypeptide biopolymers. Chemical elements included are carbon, hydrogen, nitrogen, and oxygen. . The most common variant is nylon 6-6 which refers to the fact that the diamine (hexamethylene diamine) and the diacid (adipic acid) each donate 6 carbons to the polymer chain. Spandex (trade name Lycra) is a polyurethane fibre that stretches easily and can be made tight-fitting without impeding movement. It is used to make activewear, bras, and swimsuits. Olefin fibre is a fibre used in activewear, linings, and warm clothing. Olefins are hydrophobic, allowing them to dry quickly. A sintered felt of olefin fibres is sold under the trade name Tyvek. Ingeo is a polylactide fibre blended with other fibres such as cotton and used in clothing. It is more hydrophilic than most other synthetics, allowing it to wick away perspiration The most common types of microfibers are made from polyesters, polyamides (nylon), and or a conjugation of polyester and polyamide.The shape, size and combinations of synthetic fibers are selected for specific characteristics, including: softness, durability, absorption, wicking abilities, water repellency, electrodynamics, and filtering capabilities. Names Characteristics Major Domestic and Industrial Uses ACETATE Luxurious feel and appearance Wide range of colors and lusters Excellent drapability and softness Relatively fast-drying Shrink-, moth-, and mildew-resistant Apparel: Blouses, dresses, and foundation garments. lingerie, linings, shirts, slacks, sportswear. Fabrics: Brocade, crepe, double knits, faille, knitted jerseys, lace, satin, taffeta, tricot. Home Furnishings:Draperies, upholstery. Other:Cigarette filters, fiberfill for pillows, quilted products ACRYLIC Soft and warm Wool-like Retains shape Resilient Quick-drying Resistant to moths, sunlight, oil and chemicals Apparel:Dresses, infant wear, knitted garments, ski wear, socks, sportswear, sweaters. Fabrics:Fleece and pile fabrics, face fabrics in bonded fabrics, simulated furs, jerseys. Home Furnishings:Blankets. carpets, draperies, upholstery. Other:Auto tops, awnings, hand-knitting and craft yarns, industrial and geotextile fabrics. ARAMID Does not melt Highly flame-resistant High strength High resistance to stretch Maintains its shape and form at high temperatures Hot-gas filtration fabrics, protective clothing, military helmets, protective vests, structural composites for aircraft and boats, sailcloth, tires, ropes and cables, mechanical rubber goods, marine and sporting goods. MELAMINE White and dyeable Flame resistance and low thermal conductivity High heat dimensional stability Process able on standard textile equipment Fire Blocking Fabrics:Aircraft seating, fire blockers for upholstered furniture in high-risk occupancies (e.g., to meet California TB 133 requirements) Protective Clothing:Firefightersturnout gear, insulating thermal liners, knit hoods, molten metal splash apparel. NAMES CHARACTERSTICS USES NYLON Exceptionally strong Supple Abrasion-resistant Lustrous Easy to wash Resists damage from oil and many chemicals Resilient Low in moisture absorbency Apparel:Blouses, dresses, foundation garments, hosiery, lingerie and underwear, raincoats, ski and snow apparel, suits, windbreakers. Home Furnishings: Bedspreads, carpets, draperies, curtains, upholstery. Other: Air hoses, conveyor and seat belts, parachutes, racket strings, ropes and nets, sleeping bags, tarpaulins, tents, thread, tire cord, geotextiles. OLEFIN Unique wicking properties that make it very comfortable Abrasion-resistant Quick-drying Resistant to deterioration from chemicals, mildew, perspiration, rot, and weather Sensitive to heat Soil resistant Strong; very lightweight Excellent colorfastness Apparel: Pantyhose, underwear, knitted sports shirts, mens half hose, mens knitted sportswear, sweaters. Home Furnishings:Carpet and carpet backing, slipcovers, upholstery. Other:Dye nets, filter fabrics, laundry and sandbags, geotextiles, automotive interiors, cordage, doll hair, industrial sewing thread. POLYESTER Strong Resistant to stretching and shrinking Resistant to most chemicals Quick-drying Crisp and resilient when wet or dry Wrinkle- and abrasion-resistant Retains heat-set pleats and creases Easy to wash Apparel:Blouses, shirts, career apparel, childrens wear, dresses, half hose, insulated garments, ties, lingerie and underwear, permanent press garments, slacks, suits. Home Furnishings:Carpets, curtains, draperies, sheets and pillow cases. Other:Fiberfill for various products, fire hose, power belting, ropes and nets, tire cord, sail, V-belts. PBI Highly flame resistant Outstanding comfort factor combined with thermal and chemical stability properties Will not burn or melt Low shrinkage, when exposed to flame. Suitable for high-performance protective apparel such as firemens turnout coats, astronaut space suits and applications where fire resistance is important. NAMES CHARACTERISTICS USES RAYON Highly absorbent Soft and comfortable Easy to dye Versatile Good drapability Apparel: Blouses, coats, dresses, jackets, lingerie, linings, millinery. rainwear, slacks, sports shirts, sportswear, suits, ties, work clothes. Home Furnishings:Bedspreads, blankets, carpets, curtains, draperies, sheets, slipcovers, tablecloths, upholstery. Other: Industrial products, medical, surgical products, non-woven products, tire cord. SPANDEX Can be stretched 500 percent without breaking Can be stretched repeatedly and recover original length Light-weight Stronger and more durable than rubber Resistant to body oils Articles (where stretch is desired):Athletic apparel, bathing suits, delicate laces, foundation garments, golf jackets, ski pants, slacks, support and surgical hose. Production Methods:- Textile Manufacturing:- The manufacture of textiles is one of the oldest of human technologies. In order to make textiles, the first requirement is a source of fibre from which a yarn can be made, primarily by spinning. (Both fibre and fiber are used in this article.) The yarn is processed by knitting or weaving, which turns yarn into cloth. The machine used for weaving is the loom. For decoration, the process of colouring yarn or the finished material is dyeing. For more information of the various steps, see textile manufacturing.. Typical textile processing includes 4 stages: yarn formation, fabric formation, wet processing, and fabrication. The three main types of fibers include natural vegetable fibers (such as cotton, linen, jute and hemp), man-made fibers (those made artificially, but from natural raw materials such as rayon, acetate, Modal, cupro, and the more recently developed Lyocell), synthetic fibers (a subset of man-made fibers, which are based on synthetic chemicals rather than arising from natural chemicals by a purely physical process) and protein based fi 1. Hand processing: yarn formation Wool Flax 2. Machine Processing: yarn formation Cotton Cotton Gin Picking Carding Combining the Slivers Spinning Plying Yucca Leaf to Rolag 3. Hand Processing- Fabric Formation Knitting Crochet Lace Weaving Loom Process 4HYPERLINK http://en.wikipedia.org/wiki/Textile_manufacturing#Machine_processing:_fabric_formation#Machine_processing:_fabric_formation HYPERLINK http://en.wikipedia.org/wiki/Textile_manufacturing#Machine_processing:_fabric_formation#Machine_processing:_fabric_formationMachine processing: fabric formation Knitting Lace Weaving 5HYPERLINK http://en.wikipedia.org/wiki/Textile_manufacturing#Decoration#Decoration HYPERLINK http://en.wikipedia.org/wiki/Textile_manufacturing#Decoration#DecorationDecoration Dyeing 5.2HYPERLINK http://en.wikipedia.org/wiki/Textile_manufacturing#Bleaching#Bleaching HYPERLINK http://en.wikipedia.org/wiki/Textile_manufacturing#Bleaching#BleachingBleaching 5.3HYPERLINK http://en.wikipedia.org/wiki/Textile_manufacturing#Embroidery#Embroidery HYPERLINK http://en.wikipedia.org/wiki/Textile_manufacturing#Embroidery#EmbroideryEmbroidery Textile printing Design for a hand woodblock printed textile, showing the complexity of the blocks used to make repeating patterns. Evenlode by William Morris, 1883. Evenlode block-printed fabric. Textile printing is the process of applying colour to fabric in definite patterns or designs. In properly printed fabrics the colour is bonded with the fiber, so as to resist washing and friction. Textile printing is related to dyeing but, whereas in dyeing proper the whole fabric is uniformly covered with one colour, in printing one or more colours are applied to it in certain parts only, and in sharply defined patterns. In printing, wooden blocks, stencils, engraved plates, rollers, or silkscreens are used to place colours on the fabric. Colourants used in printing contain dyes thickened to prevent the colour from spreading by capillary attraction beyond the limits of the pattern or design. Traditional textile printing techniques may be broadly categorised into four styles: Direct printing, in which colourants containing dyes, thickeners, and the mordants or substances necessary for fixing the colour on the cloth are printed in the desired pattern. The printing of a mordant in the desired pattern prior to dyeing cloth; the color adheres only where the mordant was printed. Resist dyeing, in which a wax or other substance is printed onto fabric which is subsequently dyed. The waxed areas do not accept the dye, leaving uncoloured patterns against a coloured ground. Discharge printing, in which a bleaching agent is printed onto previously dyed fabrics to remove some or all of the colour. Resist and discharge techniques were particularly fashionable in the 19th century, as were combination techniques in which indigo resist was used to create blue backgrounds prior to block-printing of other colours. Most modern industrialised printing uses direct printing techniques. Textile recycling Textile recycling is the method of reusing or reprocessing used clothing, fibrous material and clothing scraps from the manufacturing process. Textiles in municipal solid waste are found mainly in discarded clothing, although other sources include furniture, carpets, tires, footwear, and nondurable goods such as sheets and towels. Textiles and leather recycling categories Cotton Recycling Wool Recycling Burlap, Jute and Sisal Recycling Polyurethane Foam Recycling Polyester and Polyester Fiber Recycling Nylon and Nylon Fiber Recycling Other Synthetic Fiber Recycling Carpet Recycling Rags and Wipers Used and Recycled Bags Used Clothing Used Footwear Leather Recycling Textile Recycling Employment Statistics Year Percent of textile recovered in the U.S. 1960 2.8% 1980 6.3% 2005 15.3% Textile preservation Textile preservation refers to the processes by which textiles are cared for and maintained to be preserved from future damage. The field falls under the category of art conservation as well as library preservation, depending on the type of collection. In this case, the concept of textile preservation applies to a wide range of artifacts, including tapestries, carpets, quilts, clothing, flags and curtains, as well as objects which contain textiles, such as upholstered furniture, dolls, and accessories such as fans, parasols, gloves and hats or bonnets. Many of these artifacts require specialized care, often by a professional conservator. Treatments [Embroidered skirts by the Alfaro-Nà ¹Ãƒ ±ez family of Cochas, Peru, using traditional Peruvian embroidery production methods.] Textiles are often dyed, with fabrics available in almost every colour. Coloured designs in textiles can be created by weaving together fibres of different colours , adding coloured stitches to finished fabric (embroidery), creating patterns by resist dyeing methods, tying off areas of cloth and dyeing the rest (tie-dye), or drawing wax designs on cloth and dyeing in between them (batik), or using various printing processes on finished fabric. Woodblock printing, still used in India and elsewhere today, is the oldest of these dating back to at least 220CE in China. Textiles are also sometimes bleached. In this process, the original colour of the textile is removed by chemicals or exposure to sunlight, turning the textile pale or white. Textiles are sometimes finished by chemical processes to change their characteristics More recently, nanomaterials research has led to additional advancements, with companies such as Nano-Tex and NanoHorizons developing permanent treatments based on metallic nanoparticles for making textiles more resistant to things such as water, stains, wrinkles, and pathogens such as bacteria and fungi. Fabric Care Admittedly, laundry is not a beloved chore. The trick is to make clothes care fast and efficient, yet thorough. Poor care shortens the lifespan of apparel. Cutting corners in the laundry room only means spending more time in the dressing room, which wastes both time and money. Science Delivers Smarter Washers and Dryers Consumers seek a lot of performance from their appliances. They want the best possible clothing care in the least amount of time. Some people want precise control over each load, college students just want to pack as much into each load and get the chore done quickly. Engineering advancements have reduced energy and water consumption while improving clothing care from washers and dryers. CCRC studies emerging equipment technologies to evaluate their impact on fabric care and wash chemistries. Using a variety of instruments, Over by can determine what kind of finish was used on a fabric, how much was applied, the fiber content of a fabric, and the effects that these and any number of other factors might have had on a sample. More often than not, Over by can offer specific reasons for a diversity of problems. Uses Textiles have an assortment of uses, the most common of which are for clothing and containers such as bags and baskets. In the household, they are used in carpeting, upholstered furnishings, window shades, towels, covering for tables, beds, and other flat surfaces, and in art. In the workplace, they are used in industrial and scientific processes such as filtering. Miscellaneous uses include flags, backpacks, tents, nets, cleaning devices, such as handkerchiefs; transportation devices such as balloons, kites, sails, and parachutes; strengthening in composite materials such as fibre glass and industrial geotextiles, and smaller cloths are used in washing by soaping up the cloth and washing with it rather than using just soap. Textiles used for industrial purposes, and chosen for characteristics other than their appearance, are commonly referred to as technical textiles. Technical textiles include textile structures for automotive applications, medical textiles (e.g. implants), geotextiles (reinforcement of embankments), a

Physics of the Human Body in Earths Gravitational Field :: physics human gravity

No Conclusion The force of gravity affects all "bodies" in the universe. How well each human falls into the imaginary line of gravity determines the energy they must have to expel to live within this force. The ideal axis for obtaining the greatest balance is one that is a strait line through the center mass of the body. This line should be identical to the one between the gravitational force between the body and the earth. The human body has adapted over many generations and there are markers that will show where a strait line should form to be properly aligned. This imaginary line connects points at the top of the head, middle of the ear, middle of the shoulder, midpoint of the hip joint, center of the knee joint, and center of the ankle joint. Finding the angles that this line forms from unevenness will explain some things about the amount of energy and mobility this person spends to stay upright. If a person is not consciously holding their muscles to stay up, they must have chronic tension in their muscles to even themselves out. Over time this tension has been programmed into their brain and the connective tissue has been bundled up to help hold the tension. This tension has most definitely limited mobility of the antagonist muscles because they must now use extra force to move. These tensions are most likely formed from the overall function of the individual. For example, if a person is a shot-putter they will build up connective tissue to reinforce themselves from the large amount of torque placed on their bodies outside of their Center of Mass. Over time, their body will adapt to resist the forces its put on it but outside of shot-put, those tensions will remain as part of the person. Eventually, the chronic torque t hat the tensions of the muscles put on the body will deform the lines of symmetry and be detrimental to the person. When people lift weights, it is almost impossible to isolate the lifting to a specific muscle due to the body's make up and connections in the brain. Phisiologicly, there are limitations to each muscle. When an isolated lift is attempted and one muscle can't do the job and more are called in that might not act directly on the lift but help in some way, it is called recruitment. Recruitment generally involves using more superficcial muscles than inferior ones and will result in a greater torque beacuse of this.

The Character of Marco in A View from the Bridge Essay -- View from th

The Character of Marco in A View from the Bridge After reading Arthur Miller's play "A view from the bridge," I am convinced that the most striking character is Marco. He is an Italian immigrant that moved illegally to the United States with his brother Rodolpho to work as longshoremen, since at the time (the play was written in 1955) his country of origin, Italy, was going through a major economic depression because of the outcome of World War II. In the play, we are told that Marco's plan is to make enough money to survive and be able to send some of that money to his wife and his three kids back in Italy, who are starving. Marco physically resembles the Sicilian stereotype, with dark skin and dark hair. He is also very strong and he could easily "load the whole ship by himself."(pg.541) In this play, the author uses plot, dialog, actions and symbolism to emphasize Marco's honor which, in my opinion, is his prominent characteristic. Throughout the play, we can clearly see that the plot helps us develop Marco's character in our imagination. For example, he is an illegal alien, and this might give the reader a less honorable view of him, and it might justify Eddie's action. But the fact that Marco left his family to give them support and to save his oldest son who is "sick in the chest," (pg. 535) makes the reader forget about his illegal stay and makes his status rise to the one of a hero. In this play, Marco's actions lead us to the discovery of a violent side which he uses to defend his honor in a number of occasions. For example, when he challenges Eddie to lift... ...e for mocking Rodolpho. But only in the second act his character is fully exposed and we see his image transform into a round character. In this play, Marco is portrayed as the victim, since he hasn't done anything to Eddie but he still gets arrested. In addition, although his brother Rodolpho gets away with it by marrying Catherine, he has no other choice but to go back to his hungry wife and sick children in Italy. This thoughts, and knowing that Eddie has no regrets for what he has done makes him furious, and at the end of the play he seeks revenge. I belive this play would not be complete without this character. If Marco would have not existed, it would have left Eddie unpunished and alive, and this would be in conflict with the very conception of drama which drives this works.

Monster: The Autobiography of an L.A. Gang Member :: gangster crips, kody scott, eight tray

It was on the day of June 15th, 1975 that the world of eleven year old boy named Kody Scott would change completely. A month prior to this day, Kody was suspended from school for flashing a gang sign during the school’s panorama picture; from here it was evident where Kody was heading in life. Growing up in South Central Los Angeles, Kody was always surrounded by gangs and constantly witnessed the warfare created by rival gangs. Upon his return home from his sixth grade graduation Kody dashed out of the window in his room and ran to meet up with Tray Ball, a gang member of the Eight Tray Gangster Crips who had agreed to sponsor Kody into the gang. That night Kody was beaten senseless by the members of the set as a part of his initiation. Then, Tray Ball came and approached Kody with a pump shotgun that contained eight shells and said: â€Å"Kody, you got eight shots, you don’t come back to the car unless they are all gone.† The gang drove north into their enemy territory and eventually found and ambushed their target, a group of Bloods (the main enemy of the Crips). It was instant, gun shots rained from all directions, Kody shot six times before chasing an enemy blood who was then shot in the back by Kody. Kody’s future in the gang was set in stone. He was accepted by all members immediately, especially Tray Ball, who encouraged him to pursue barbaric acts that made Kody’s name soar in the streets. Two years later, at the age of thirteen, Kody was attempting robbery and proceeded to stomp on the man for about twenty minutes until the man was put into a coma at the hands of Kody. The police stated to bystanders that whoever did such an act was a monster, that name stuck to Kody and eventually became more prominent than his actual birth name. Needless to say, school was never Kody’s main focus. Over the course of the next two years, Kody made it his only ambition to fight for the gang and promote the superiority of the E ight Tray Gangsters. Kody’s end goal was to ultimately achieve the status of â€Å"Ghetto Star†, a title given to a individual who is known throughout gang because of the barbaric acts they have committed in the name of their own gang set.

Hrm 531 Training and Mentoring Program

Training & Mentoring Program Student HRM 531 April 4, 2011 Instructor Training and Mentoring The merger between InterClean and EnviroTech is fast approaching. Our two companies will soon be crossed trained in various functions and positions within the newly formed organization. We have individuals from both organizations who have strong sales and leadership skills. In addition, InterClean executives need to balance growth and sustained success both locally and worldwide. In order to do that, it is necessary to establish a training program for the newly formed sales team. Cascio (2005) explains that identifying content, design, types of learners and what it will do for InterClean are some of the targets to reach for. The real measure however, Cascio explains, lies in the results obtained, in this case how well we perform as a sales team (page 317). As we move forward in this memo, we will explain the importance of evaluating the value of the training program. Since this is a step-by-step process we will break the subjects into the following areas, assessment, training, capabilities, implementation and evaluation. Assessment of the Training Needs The goal of training assessment needs is to identify areas where the new sales team will need additional support. For instance, since this new sales team is a meld of experienced sales representatives from both organizations, each sales representative has his/her unique style and ability. The next few paragraphs will identify and talk about the training needs identified. Training – Orientation First, InterClean believes that an employee orientation is in order. Introducing our new sales associates to InterClean procedures and methods of operations and expectations will answer many pending questions. Although some of the newly formed team are from InterClean, it is important to have everyone in the sales team be included in the orientation training. Cascio (2005) believes that there are three major areas in which to focus when providing an orientation: Company Standards, Social Climate, and Technical Aspects (page 317). Specifically, job performance skills identified within the team include familiarization with InterClean standards and expectations. These standards and expectations, including company goals, are not the same as when InterClean began and it is imperative that all sales team members attend this training. This will allow employees understand company policies, goals and expectations. The topic of social climate allows for the team to understand the group dynamics and hopefully begin blending of customs, attitudes and behaviors. Training in technical aspects will give all sales team members an advantage as they will be fully prepared to answer questions about both products and services as well as demonstrate use. All team members are expected to complete the Orientation training since the dynamics of the company are changing. Training – Customer Service Customer Service training has been identified as one of the most crucial training areas within the InterClean sales team. There are several members of the new team who have excellent customer service skills. They will however, need to consider how to maintain consistent communication with the customer so that one sales associate will provide the same service as the next. Having a positive relationship with the customer will provide a solid foundation which will help the sales team focus on â€Å"helping the customer† vs. â€Å"selling to the customer. † This concept will help InterClean realize the 40% growth expected through the merger of the two companies. Cascio (2005) suggests that improving customer satisfaction, identifying customer needs, satisfaction and building better customer responsiveness is a paramount to improving the bottom line (page 292). All employees are expected to complete the Customer Service Training. Training – Team Building The new sales team will be learning to face challenges together and work as a cohesive, organized team. To reach this goal, it is imperative that the sales team, including management, undergo team building training. Providing training for everyone in the sales team, team members can learn behaviors that will help each other. For instance, asking for help is sometimes hard, yet working within a team it is imperative that we have that ability. We lean on each other for ideas, creativity, technical skills and input. It is so important to consider the ideas of others; brainstorming often fosters free thinking, ideas, and asking questions. (Cascio 2005 pg. 288) Training – Leadership & Record Keeping Training in leadership will be offered to the Vice President of Sales, Sales Manager and the Trainer/Outside Sales Representative. The training sessions for the three individuals will focus on team building and leadership. The VP of Sales and the Manager need additional training in record keeping. Organizational Capabilities InterClean has the resources to complete the above described training. The Vice President of HR has developed a strategy plan which will align the two companies with the most qualified individuals. This plan includes a detailed job analysis, skills assessment and a selection of the top members of the sales force. In addition, HR has developed a training program based on the training needs of InterClean. Statement of the Training Objectives Orientation Objectives †¢ Increase awareness of company goals, expectations and vision †¢ Employees will develop a sense of purpose and focus Provide employees with latest rules and regulations related to products and services †¢ Provide a record of training in company standards, expectations, method of operation and regulations related to products and services Customer Training Objectives †¢ Increase customer satisfaction through improved business relationships with the customer †¢ Increase repeat business through higher level of customer satisfaction †¢ Increase consistency between sale s associates so all customers receive identical core services †¢ Increase sales by 10% first year and 40% by end of second year Record Keeping Objectives Introduce methods related to maintaining accounts †¢ Increase record keeping accuracy Team Building Objectives †¢ Allow team to get to know each other †¢ Emphasize individual leadership and initiative †¢ Increase interdependence and thereby cooperation †¢ Give team members tools to help problem solve Method of Implementation The training program will be announced within the next seven days. The course will be outlined over a two-day period with follow up sessions available for product information and sales. Three sessions (Orientation, Customer Training and Team Building) will include the entire sales force, while Record Keeping training will include VP of Sales, Sales Manager and the Trainer (for a portion thereof). Methods of Instruction †¢ Seminar †¢ PowerPoint †¢ Group exercises †¢ Role Playing †¢ Guest speakers (product development, laws & regulations, EnviroTech) Instructors †¢ Janet Durham – leadership and previous sales skills †¢ Tom Jennings – Planning for global dominance †¢ Sally Lindley – Partnerships Training Location †¢ EnviroTech facility Duration of Training 2 full days, with 1 week breakout sessions tailored to mentor students Record Keeping (related to training) †¢ Sign in Sheets †¢ Copy of each presentation †¢ Duration of training †¢ Document of videos, speakers, etc †¢ Video tape training sessions where appropriate Evaluation of the Program’s Success Assess Potential Suc cess We will be able to assess the potential success of the training program through several avenues. One being a series of feedback from the attendees. In addition, pre-test to measure knowledge, skills and ability prior to training and post-tests to evaluate increase knowledge, skills and ability after training. As trainees venture into role-playing and practicing with the techniques, they will begin to discover potential pitfalls and relative improvements. Demonstration of techniques learned is crucial to success. Another measurable activity will be an increase in the number of sales. The overall success of the training program will be evident in the increase in profits. Reinforcements †¢ Rewards for reaching sales goals, both individual and group †¢ Promotion to senior levels, stability on the senior level is determined by consistently meeting goals. Conclusion As the training program evolves, so do the employees. With the strong leadership and sales skill present within the team, success is immanent. However, the success of the sales team is only as good as the training and support system provided by InterClean. In this memo we have outlined the training program we believe will assist the new team to take on the challenge of both product and service and provide the customer with everything they need. Reference Cascio, W. F. (2005). Managing Human Resources (7th ed. ). New York, NY: McGraw-Hill.

‘My parents kept me from children who were rough’ by Stephen Harold Essay

Introduction: Sir Stephen Harold spender was an English poet, novelist, and essayist who concentrated on themes of social justice and the class struggle in his work, (February 28, 1909, London- July 16 1955). Stephen spender took a keen interest in politics and declared himself to be a socialist and pacifist. This poem is about a boy who longs to be part of a group of children who he looks up to. I think the poet is writing about himself because he uses a lot of words like ‘my’, ‘me’ and ‘I’. Analysis: The fist line seems to blame the Parents of the situation, and only after finishing the poem, you understand that is was actually the parents fault. In the first paragraph the poet introduces some of the things the children do. The poet writes about them throwing â€Å"Words like Stones†, this indicates that the language would hurt him, it was insulting. He also writes about how they dress and take off their clothes. The children wear rags and ‘torn clothes’, these boys wore such torn and ragged clothes that he could actually see their thighs where the clothes were torn. â€Å"They ran in the street†, as a middle class boy, his parents probably would not allow him to play in the streets. â€Å"And climbed cliffs and stripped by the country streams†, these boys could go wherever they wanted, without parental supervision. This gives the idea that the children have a reckless nature, they are the lower class. This is a gang of kids that the author was not allowed to hang around, but he must have felt very lonely. He is quick to show the misery of their situation. The second verse, it tells movement of a jerking action. I think this is effective because it helps paint a picture in the reader’s head of the boy â€Å"jerking† under the boy’s knees, of the violence involved when they attack him. He was frightened of these boys, because they would fight him, and pin him to the ground, kneeling on him so he couldn’t escape. Perhaps they hit him as well. (Jerking hands) â€Å"I feared the salt coarse pointing of those boys who copied my lisp behind me on the road†, He was frightened by the way they pointed at him in a rude way, and mimicked the way he spoke. The third verse shows, that these boys were strong, agile boys, who would lie in wait for him to pass by. They hid behind hedges, and as he drew near they leapt out at him, â€Å"barking like dogs† or shouting roughly. They threw mud at him, and he could not retaliate, but had to keep walking, and pretend it was funny. But actually, it was frightening and hurtful. He really wanted to be friends with them, and play their rough games, but they never invited him, he was just the object of their scorn. The contrasts again between weak and strong, lithe, sprang, barked. Those are all strong words suggesting that he was bullied by the local ‘gang’ of street children. He was excluded from their community because of his class and his lisp. He seems to be envious of their freedom, the freedom that â€Å"rough kids† take for granted. There seems to be two existing worlds, one of the lower class, and the other the middle class, this seems to create an invisible barrier between the two worlds. The children and the boy are all jealous, jealousy works both ways. The middle class boy wants to change his life, he see’s the bully’s to be free, though he is not, and they see him to have everything he’s ever wanted, but either way no ones happy, he wants to spend a day in their shoes. The poem is set as 3 stanzas, quatrain, the lines 1 and 2 are erratic. There is a lot of alliteration, for example, climbed, cliffs, and country. Conclusion: The poem is about rich vs. poor, over all in the poem â€Å"My parents kept me from children who were rough† a young boy is being bullied by rough and strong boys who intimidate him, so his parents have chosen to keep him away from them. It also brings in two worlds of childhood, the lower and higher of children.